Any views expressed in this article are those of the author and not of Thomson Reuters Foundation.
At the heart of the campaign “The World Needs More…” is a first-of-its-kind project that will quite literally turn words into aid for people affected by crises. All you have to do is share a word within your social media circles.
The 2013 World Humanitarian Day campaign is built around the statement «The World Needs More..» and aims to involve the entire global humanitarian community in a joint effort to raise awareness and funding for some of the world’s most critical and underfunded crises.
“The World Needs More…”
The campaign website features the world’s first live ‘market place for words’. Private sector companies and philanthropists are being asked to sponsor a word the world could use more of - “action” for example. Then the public is can unlock funding by simply sharing words sponsored by companies through social media and SMS. People can also donate their own money towards a chosen word,to raise funds for humanitarian efforts.
Every sponsored word shared via social media, the WHD website or SMS will generate small contributions for the most underfunded Emergency Response Funds.
The World Humanitarian Day campaign is an annual campaign, led and coordinated by the Office for the Coordination of Humanitarian Affairs (OCHA) and their partners. NRC is a member of the campaign working group, together with representatives from UN humanitarian agencies and other international humanitarian organizations.
- The campaign is very innovative and introduces new, easier ways for people to engage with humanitarian work and make their contribution. We know that humanitarian needs are growing and that if we are to meet those rising needs we need to do things differently. We need to engage with new partners and supporters. This campaign is a chance to do that, says head of NRC´s External Relations Department, Harriet Rudd.
- The money raised will help NGOs and UN agencies reach out to millions of people who have been affected by conflict, natural disasters, andcrises rooted in poverty, inequality and under-development.
The world needs more #PROTECTION
Why does NRC think that the world needs more protection?
Many humanitarian organisations have chosen a word that they will support and promote during the campaign. World Food Programme supports #SchoolMeals, OCHA #Humanity, UNICEF #Action, UNDP #HumanDevelopment and UNFPA #Choices.
We at the Norwegian Refugee Council have chosen #Protection.
- Protection is an effort to make people more safe, and to promote respect for human rights, and human dignity, says NRC´s Secretary-General, Jan Egeland.
For NRC, protection is about taking action to change the environments that we work in – to prevent harm, help civilians to access their rights, and to promote durable solutions to displacement. The world needs more protection because it’s the only way to ensure that all people can live in safety and dignity.
Meet NRC in the field
On World Humanitarian Day, Sara Eliasi, NRC´s Area Manager in the Kurdistan Region of Iraq, will participate in a live on air Google Hangout, together with the UN staff and aid workers all over the world.
The production company SoulPancake will be hosting the hangout to celebrate World Humanitarian Day. Other participants are Under-Secretary-General for Humanitarian Affairs and Emergency Relief Coordinator, Valerie Amos, and aid workers from UNICEF, UNHCR, WFP, UNDP, Care, International Medical Corps and Kid President.
Sara Eliasi will speak about her background as a humanitarian worker, NRC´s programes for internally displaced and Syrian refugees in Iraq, and also explain more about what protection means to NRC!
The event is taking place from 1:00pm – 4:00pm PST (4:00pm – 7:00pm EST / 10:00pm – 1:00am CET), and Sara will be one of the first ones to chat, directly from Erbil in the Kurdistan Region of Iraq.
Event details: http://bit.ly/WHDhangout
For more information about NRC´s work in Iraq and The Kurdistand Region of Iraq: www.nrc.no/syriaresponse