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Detroit 3 auto sales rise in November, top expectations

Source: Reuters - Tue, 3 Dec 2013 03:23 PM
Author: Reuters
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DETROIT, Dec 3 (Reuters) - Pickup trucks continued to drive a resurgence in U.S. vehicle sales in November as the Big Three Detroit automakers all exceeded analysts' expectations.

Chrysler Group LLC, a unit of Fiat SpA, said Tuesday its U.S. vehicle sales in November jumped 16 percent to 142,275. General Motors Co said November sales climbed 14 percent to 212,060. Ford Motor Co said its November sales rose 7 percent to 190,449.

The industry's torrid sales pace in November reached an annual rate of 16 million vehicles, according to GM, the second highest for the year and well above last month's annual rate of 15.2 million. Analysts polled by Thomson Reuters had estimated the seasonally adjusted annual sales rate in November was 15.75 million.

Big trucks were the best-selling vehicles at each of the Detroit automakers.

Ford's industry-leading F-series pickup outsold all of the company's passenger cars combined, rising 16 percent to 65,501. Combined sales of GM's Chevrolet Silverado and GMC Sierra were up 15 percent at 48,748. Chrysler's Ram pickup gained 22 percent to 29,635.

Volkswagen of America said its VW brand sales in November fell 16 percent to 30,727. VW does not sell pickup trucks in North America.

Industry researchers said manufacturers continued to provide ample incentives averaging $2,500 per vehicle and more in November.

"It's pretty clear that the industry was super aggressive as we approached the holiday season (and) through the Thanksgiving weekend," said Jonathan Browning, chief executive of VW of America.

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