Maintenance. We are currently updating the site. Please check back shortly

Thomson Reuters Foundation

Inform - Connect - Empower

Mozilla plans to sell ads in Firefox browser

Source: Reuters - Wed, 12 Feb 2014 17:19 GMT
Author: Reuters
hum-nat
Tweet Recommend Google + LinkedIn Email Print
Leave us a comment

SAN FRANCISCO, Feb 12 (Reuters) - Mozilla, the company behind the Firefox Internet browser, will start selling ads as it tries to grab a larger slice of the fast-expanding online advertising market.

The company said in a blog posting on Tuesday that it has reached out to potential corporate sponsors about its fledgling "Directory Tiles" program, targeted at first-time users.

Novice Firefox users now see nine blank tiles when they open up the browser, which fill in over time with their most-visited or recently visited websites. Now, Mozilla intends to display the most popular sites by location, as well as sponsored websites that will be clearly labeled as such.

"While we have not worked out the entire product roadmap, we are beginning to talk to content partners about the opportunity, and plan to start showing Directory Tiles to new Firefox users as soon as we have the user experience right," Darren Herman, vice president of content services, wrote in the blogpost.

(https://blog.mozilla.org/advancingcontent/2014/02/11/publisher-transformation-with-users-at-the-center/)

The nonprofit Mozilla Foundation, which oversees the Mozilla Corp business that develops the Firefox browser, currently gets revenue from a search agreement with Google Inc. But Firefox, once the most popular alternative to Microsoft's Internet explorer, has been slowly ceding share to Google's Chrome browser.

We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of the Thomson Reuters Foundation. For more information see our Acceptable Use Policy.

comments powered by Disqus
Most Popular
TOPICAL CONTENT
Topical content
LATEST SLIDESHOW

Latest slideshow

See allSee all
FEATURED JOBS
Featured jobs