* Putin unleashes intervention to protect Russian citizens
* Russian forces seize Crimea, no sign of them elsewhere
* Pro-Russian demonstrators hoist Russian flag in south, east Ukraine
By Lidia Kelly and Pavel Polityuk
MOSCOW/KIEV March 1 (Reuters) - Russian President Vladimir Putin demanded and won his parliament's approval on Saturday to invade Ukraine, where his troops have apparently already seized the Crimea peninsula, spurning Western pleas for restraint.
Talk of confrontation or outright war spread rapidly across Ukraine, with pro-Moscow demonstrators raising the Russian flag above government buildings in several cities and anti-Russian politicians calling for mobilisation.
Ukraine's Prime Minister Arseniy Yatseniuk said Russian military intervention would lead to war and any relations with Moscow. He called for a political solution.
Putin's open assertion of the right to deploy troops in a country of 46 million people on the ramparts of central Europe creates the biggest confrontation between Russia and the West since the Cold War.
It also rebuffs Western leaders who had repeatedly urged Russia not to intervene, including U.S. President Barack Obama, who just a day before had held a televised address to warn Moscow of "costs" if it acted.
Troops with no uniform insignia but clearly Russian - some in vehicles with Russian number plates - have already seized Crimea, an isolated peninsula in the Black Sea where Moscow has a large military presence in the headquarters of its Black Sea Fleet. Kiev's new authorities have been powerless to intervene.
Western capitals scrambled for a response, but so far this has been limited to angry words from Washington and its European allies. A U.S. official said Defense Secretary Chuck Hagel had spoken to his Russian counterpart Sergei Shoigu. The official said there had been no change in U.S. military posture.
EU foreign affairs chief Catherine Ashton said Russia's authorisation of force was an unwarranted escalation and called on Moscow not to send troops. Sweden's Foreign Minister Carl Bildt said it was "clearly against international law". Czech President Milos Zeman recalled the Soviet invasion of Czechoslovakia in 1968.
"Urgent need for de-escalation in Crimea," tweeted NATO Secretary-General Anders Fogh Rasmussen. "NATO allies continue to coordinate closely."
Putin asked parliament to approve force "in connection with the extraordinary situation in Ukraine, the threat to the lives of citizens of the Russian Federation, our compatriots" and to protect the Black Sea Fleet in Crimea.
The upper house swiftly delivered a unanimous yes vote, shown on live television.
The authorisation to use force in Ukraine would last "until the normalisation of the socio-political situation in that country", Putin said in his request. His justification - the need to protect Russian citizens - was the same as he used to launch a 2008 invasion of Georgia, where Russian forces seized two breakaway regions and recognised them as independent.
FLAGS TORN DOWN
So far there has been no sign of Russian military action in Ukraine outside Crimea, the only part of the country with a Russian ethnic majority, which has often voiced separatist aims.
A potentially bigger risk would be conflict spreading to the rest of Ukraine, where the sides could not be easily kept apart.
As tension built on Saturday, demonstrations occasionally turned violent in eastern cities, where most people, though ethnically Ukrainian, are Russian speakers, and many support deposed President Viktor Yanukovich and Moscow.
Demonstrators flew Russian flags at government buildings in the cities of Kharkiv, Donetsk, Odessa and Dnipropetrovsk.
In Kharkiv, scores of people were wounded in clashes when thousands of pro-Russian activists stormed the regional government headquarters, and fought pitched battles with a smaller number of supporters of Ukraine's new authorities.
Pro-Russian demonstrators wielded axe handles and chains against those defending the building with plastic shields.
In Donetsk, Yanukovich's home region, lawmakers declared they were seeking a referendum on the region's status.
"We do not recognise the authorities in Kiev, they are not legitimate," protest leader Pavel Guberev thundered from a podium in Donetsk.
Thousands of followers, holding a giant Russian flag and chanting "Russia, Russia" marched to the government headquarters and replaced the Ukrainian flag with Russia's.
Coal miner Gennady Pavlov said Putin's declaration of the right to intervene was "right".
"It is time to put an end to this lawlessness. Russians are out brothers. I support the forces."
"WAR HAS ARRIVED"
Although there was little doubt that the troops without insignia that have already seized Crimea are Russian, the Kremlin has not yet openly confirmed it. It described Saturday's authorisation as a threat for future action rather than confirmation that its soldiers are already involved.
A Kremlin spokesman said Putin had not yet decided to use force, and still hoped to avoid further escalation.
The rapid pace of events has rattled the new leaders of Ukraine, who took power in a nation on the verge of bankruptcy when Yanukovich fled Kiev last week after his police killed scores of anti-Russian protesters in Kiev. Ukraine's crisis began in November when Yanukovich, at Moscow's behest, abandoned a free trade pact with the EU for closer ties with Russia.
After Putin's announcement of his call to intervene, Ukraine's acting president, Oleksander Turchynov, called a meeting of his security chiefs. Vitaly Klitschko, another anti-Yanukovich leader, called for general mobilisation.
On Kiev's central Independence Square, where protesters camped out for months against Yanukovich, a World War Two film about Crimea was being shown on a giant screen, when Yuri Lutsenko, a former interior minister, interrupted it to announce: "War has arrived."
Hundreds of Ukrainians descended on the square chanting "Glory to the heroes. Death to the occupiers."
In Crimea itself, the arrival of troops was cheered by the Russian majority. In the coastal town of Balaclava, where Russian-speaking troops in armoured vehicles with black Russian number plates had encircled a small garrison of Ukrainian border guards, families posed for pictures with the soldiers. A wedding party honked its car horns.
"I want to live with Russia. I want to join Russia," said Alla Batura, a petite 71-year-old pensioner who has lived in Sevastopol for 50 years. "They are good lads...They are protecting us, so we feel safe."
But not everyone was reassured. Inna, 21, a clerk in a nearby shop who came out to stare at the APCs, said: "I am in shock. I don't understand what the hell this is... People say they came here to protect us. Who knows? ... All of our (Ukrainian) military are probably out at sea by now."
For many in Ukraine, the prospect of a military conflict chilled the blood.
"When a Slav fights another Slav, the result is devastating," said Natalia Kuharchuk, a Kiev accountant.
"God save us."