Maintenance. We are currently updating the site. Please check back shortly

Thomson Reuters Foundation

Inform - Connect - Empower

Vevo says widens ties with Yahoo over its music videos

Source: Reuters - Tue, 15 Apr 2014 02:36 GMT
Author: Reuters
Tweet Recommend Google + LinkedIn Email Print
Leave us a comment

April 14 (Reuters) - Yahoo Inc and Vevo, an online music video hub that provides some of the most popular content on Google's YouTube, have expanded their content and regional partnership, Vevo said Monday amid mounting competition for online viewers.

The deal brings Vevo's music videos, live concert events and other original music programming to Yahoo's video channel, Yahoo Screen, in the United States and Canada.

In coming weeks, the partnership will extend to Britain, Germany, Spain, France and Italy as well as the Yahoo Screen mobile app, the statement said. (http://r.reuters.com/cyj58v)

Vevo's videos have been featuring on Yahoo Music since 2012.

The reworked deal with Vevo highlights Yahoo Chief Executive Marissa Mayer's strategy to increase video views as she tries to increase the time users spend on its websites.

Online video commands higher ad rates than other types of Web content and has become a competitive arena as it is increasingly viewed as a bulwark against the steady decline in prices for online display ads.

Vevo, which is a joint venture of Universal Music Group and Sony Music Entertainment, also has Google Inc as a minority stakeholder.

Universal Music is owned by Vivendi SA and Sony Music is a unit of Sony Corp. (Reporting by Sampad Patnaik in Bangalore; Editing by Eric Walsh and Ken Wills)

We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of the Thomson Reuters Foundation. For more information see our Acceptable Use Policy.

comments powered by Disqus
Most Popular
LATEST SLIDESHOW

Latest slideshow

See allSee all
FEATURED JOBS
Featured jobs