Digital Marketing Officer

Job posted by: Medair - Switzerland - Thu, 5 Mar 2015

Job Details:

Organisation: Medair - Switzerland

Deadline Tue, 30 Jun 2015

Job type: Permanent

Location: Switzerland

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Role and Responsibilities

Create, develop and maintain Medair’s digital communication, fundraising and recruitment platforms with the objective of bringing traffic to Medair’s website, to encourage supporters to learn more about Medair’s activities, donate and work. Coordinate with various internal or external stakeholders in order to propose a coherent, dynamic, interactive, engaging and frequently updated portal. Collaborate in delivering email marketing activities in addition to: campaign planning, creative design and data requests, campaign quality control, execution and monitoring. Implement innovative ways and strategies to reach and engage targeted audiences.

Project Overview

Medair Headquarters (HQ) provides operational guidance for country programmes and activities, along with both technical and compassionate support for our relief workers. Within our headquarters, we are also responsible for promoting the work of Medair to the world, to raise and manage the funds needed to run our life-saving and sustaining programmes. Our headquarters teams are also responsible for recruiting international and HQ staff, and like our field teams, we are committed to serve the world’s most vulnerable with practical and compassionate care.

Medair

Medair is a humanitarian organisation inspired by Christian faith to relieve human suffering in some of the world’s most remote and devastated places. We bring relief and recovery to people in crisis, regardless of race, creed or nationality. As signatories of the Red Cross Code of Conduct, we believe that aid should be given to everyone who is in need, regardless of political, social or religious viewpoint. We save lives in emergencies and then stay to help people recover from crisis with dignity—working side by side with communities to leave a lasting impact. We provide a range of emergency relief and recovery services: health care and nutrition; safe water, sanitation, and hygiene; shelter and infrastructure.

Workplace         

Medair Headquarters, Ecublens, near Lausanne, Switzerland

Starting Date

As soon as possible

Initial Contract Details

Full time, open ended contract

Key Activity Areas

Web Management and Digital Promotion

  • Review and propose digital strategy to increase Medair’s website effectiveness by focusing on targeted traffic growth and engagement. Propose further strategic developments and clearly articulate to Medair’s management to get buy-in.

  • Collaborate with Communication & Fundraising (CFR) team and Medair Affiliate Offices to implement digital integrated plans into all marketing and communication campaign initiatives.

  • Work closely with external agencies to implement digital integrated plans and to ensure frequent updates of online content and reliable web / development support / services.

  • Plan, manage and monitor different forms of online marketing such as SEO, SEM, Google AdWords, Facebook ads. Seek niche sites and other online marketing opportunities to increase brand awareness, online private fundraising and recruitment.

  • Ensure content published on Medair’s website is high quality and up-to-date. Work closely with the CFR team to generate ideas for stories, interviews and other online multimedia material. Propose and coordinate content for e-communications and www.medair.org.

  • Plan and execute email campaigns and oversee their full cycle: creative development, segmentation and data processing, pre-deployment testing, and back-end analysis.

  • Grow knowledge of key strategic audiences for increased effectiveness of Medair’s digital communications. Focus on audience satisfaction by implementing and running customer feedback mechanism.

  • Grow, cultivate and engage supporters through a targeted, automated and well planned email marketing strategy, including e-fulfilment.

  • Provide content analysis of online activities and email campaigns and recommendations for enhancing their effectiveness.

    Other Activities

  • Ensure all content produced for Medair complies with brand and tone of voice guidelines.

  • Stay aware of countries political issues and publish only information and stories which have been discussed and approved according to guidelines and Line Manager.

  • Update budget for all related tasks and track ROI of online marketing initiatives. Monthly progress reports and analysis of all web related activities.

    Qualifications

  • Graduate degree in Communication or Marketing or equivalent job experience

  • e-marketing speciality/focus desirable

Languages

  • Strong working knowledge of English (spoken and written)

  • Working knowledge of French and / or German and / or Dutch (spoken and written) desirable

    Experience / Competencies

  • Minimum 2 years professional experience in a Digital Marketing or Communication position

  • Experience in using and managing Content Management Systems (CMS)

  • Good knowledge of Adobe Creative Suite (Photoshop, Illustrator)

  • Strong knowledge of different forms of online marketing such as SEO, Google AdWords and Google Analytics, Banner placement, email list rental, emailing campaigns, etc. desirable

  • Good analytical skill and experience

  • Strong proven project and suppliers coordination skills

  • Excellent written communication skills

  • Self-motivated personality

  • Ability to plan ahead, execute, monitor and review objectives

    Medair Standard Working Requirements for the International Headquarters

  • Committed Christians; commitment to the Medair values

  • Reflect the vision and values of Medair when interacting with team members and external contacts

  • At least one year of professional experience in a relevant field (more experience preferred)

  • Strong working knowledge of English (spoken and written)

  • Working knowledge of French (spoken and written) for French-speaking roles

  • Competent with MS Office Word, Excel, PowerPoint and Outlook

  • Motivated by a spirit of service

  • Solid team player

    Benefits

  • Salary commensurate with pay-grade of the position

  • Travel expenses to country programmes (for staff who are required to make field visits)

  • Annual leave; Accident insurance and pension

  • Death and disability insurance; Health insurance for loss of earnings

  • The opportunity to work in a Christian organisation where your contributions make a difference for the world’s most vulnerable

     HQ Working Conditions

  • Swiss or eligible EU citizens, or those with a valid work permit for Switzerland, can apply.

  • This is a HQ based position in Lausanne Switzerland.

     

  • Application Process

Follow this link: www.medair.org/work-with-us, check if you fit our standard working criteria, then: apply for this vacancy (or another position that matches your profile).

 Please do not make multiple applications. We will not review email applications. Only English-language applications / CVs will be reviewed. Medair does not set closing / deadline dates for applications; recruitment is on-going until the position is filled.

 

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