Legacy Marketing Manager

Job posted by: ActionAid International - Thu, 26 Mar 2015

Job Details:

Organisation: ActionAid International

Deadline Sun, 12 Apr 2015

Job type: Permanent

Location: United Kingdom

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Legacy Marketing Manager

£39,099 - £40,282pa

Central London

 

Are you passionate about making a real difference? Are you specialist in legacy marketing? If so this role of Legacy Marketing Manager with ActionAid UK is for you.

 

Your role will be to develop and deliver a cross organisational strategy that increases our legacy income significantly in line with our overall fundraising strategy which sees legacy giving a key area of growth. This will involve working closely with colleagues to promote legacies as a key way of supporting the organisation and ensure legacy giving is marketed regularly in supporter communications such as our website, social media and supporter magazine. As legacy champion within the organisation, we will look to you to deliver bespoke legacy campaigns including direct marketing activities to engage existing supporters, meet with potential donors and provide regular reporting as well as developing long term forecasts.

 

Extensive legacy marketing experience in the charity sector should mean you know how to develop a case for legacy giving, devise appropriate marketing strategies and work with directors and trustees to increase organisational support for this method of fundraising. It should also show you’re skilled at assessing the copy and design for such campaigns, and familiar with budgeting and planning, including performance analysis. In addition you will need direct marketing expertise. An understanding of the legal issues surrounding legacy giving would be an advantage.

If you have the skills and drive to make a difference please go to our website and apply online via the link.

http://www.actionaid.org.uk/actionaid-job-vacancies/legacy-marketing-manager

Are you the right person for the job? Please read this carefully before you apply. Please address the person specification in your application point by point and in detail as it enables us to identify the skills, knowledge and experience you have to be able to do the job effectively.  Please check your application and make sure you meet all the essential criteria listed in the person specification. Thank you for your understanding. To be considered for this role, you must be able to provide proof of eligibility to work in the UK.

Recruitment consultancies/agencies should not approach ActionAid with regards to open vacancies. We regret that agency candidates will not be considered. ActionAid welcomes applications from all sections of the community and promotes diversity. Reg. Charity No: 274467



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