Head of Marketing

Role & Responsibilities

Responsible for the overall coordination, development, and delivery of all digital marketing, Swiss direct marketing, and private-audience engagement initiatives, primarily in Switzerland, but also internationally, exclusive of Medair affiliated countries. Actively collaborate and work with colleagues in other Medair offices, supporting them with core services and technologies, and finding ways to increase synergies. Coordinate the creation and execution of all marketing and fundraising campaigns and relevant activities.

Project Overview

Medair Headquarters (HQ) provides operational guidance for country programmes, along with both technical and compassionate support for our relief workers. Within our headquarters and affiliate offices, we are also responsible for promoting the work of Medair to the world, to raise and manage the funds needed to run our life-saving and sustaining programmes, and to recruit international and HQ staff.

Workplace         

Medair HQ, Lausanne, Switzerland

Starting Date / Initial Contract Details

July 2017. Full time, open-ended contract

Key Activity Areas

Marketing Development

• Lead print and digital marketing and Swiss direct marketing teams in communicating a strongly defined brand for Medair to its stakeholders and audiences.
• Coordinate the implementation and monitoring of Medair’s digital marketing strategy and Swiss direct marketing plans to sustain and continually increase the support from Medair’s key audiences
• Drive the integration of audience research and data, ensuring that regular research is undertaken to understand existing audiences better as well as to develop and grow new audiences.
• Contribute to the preparation and revision of appropriate plans and policies that will result in effective fundraising and marketing of Medair and contribute to its future development. Ensure that guidelines, policies, processes, and procedures of all key activities are accurate and documented.
• Deliver monthly progress reports and analyses of all marketing-related activities. Update the budgets for all related tasks and track the ROI of marketing initiatives.

Innovation & Change

• Lead and inspire the team to stay alert by testing and adopting new trends, methods, products, and technologies that increase engagement from our key audiences. Work with the team to review and optimise ways and tools to increase team members’ effectiveness to deliver their objectives.

Team Leadership & Coaching

• Create an environment oriented to trust, open communication, creative thinking, and cohesive team effort. Encourage creativity, risk-taking, constant review, and improvement. Manage the daily workflow to ensure deadlines are reached and expectations are managed.
• Effectively represent and manage the team in setting plans and goals within the context of the Medair organisational strategy and M&R strategy.
• Assure that team members have the necessary skills and training to effectively participate on the team and deliver their objectives. Recognise and celebrate team-member accomplishments.
• Supervise team and plans to ensure staff resources are available during planned events (campaigns) or unforeseen events (crises, emergencies, leave, and other absences).
• Work collaboratively across the organisation to sustain good working relationships with internal stakeholders, teams in other Medair offices, and Medair country programmes around the world.

Team Spiritual Life

• Reflect the values of Medair with team members, local staff, beneficiaries, and external contacts.
• Work and pray together in our Christian faith-based team settings. Fully contribute to the rich spiritual life of your team, including team devotions, prayers, and words of encouragement.
• Encouraged to join and contribute to Medair’s international programmes and HQ prayer network.

This job description covers the main tasks that are anticipated. Other tasks may be assigned as necessary.

Qualifications

• Degree qualification in marketing communications, fundraising, or equivalent work experience.
• Strong working knowledge of English and French (spoken and written).
• Working knowledge of German (spoken and written) an asset.

Experience / Competencies

• Minimum 5 years’ professional experience in a related field, ideally in a similar role.
• Knowledge of project management tools (Jira or similar), web & social media tools.
• Experience with CRM (Salesforce) and CMS (WordPress, Drupal, or ExpressionEngine).
• Excellent knowledge of the principles of marketing communications, fundraising, and how to leverage this to generate relationships, income, influence, and impact.
• Good project management skills. Able to plan ahead, monitor, and review activities and objectives.
• Analytical thinking and strong capacity to draw recommendations. 
• Strong budget and project-cost management skills.
• Strong people management skills. Ability to develop and inspire marketing communications teams in an NGO setting and apply marketing communications principles in this environment.
• Quick to grasp new ideas, passionate about marketing trends and market evolutions.

Working Conditions

• Office work in a dynamic open-office environment. Some travel to visit Medair offices may be required.
• Available to be mobilised to work outside of office hours in the event of a humanitarian emergency, natural disaster, or international conflict.
• Ready to take part and be actively involved in the Crisis Management support or core team in the event of a security incident.

Application Process

Before you apply, please ensure you are fully aware of the:

a)      Medair organisational values.

b)      Profiles sought for International Headquarters staff.

c)       Benefits Package provided for International Headquarters staff.

To apply, then:

a)      go to our Current Vacancies page

b)      and apply for this vacancy (or another position that matches your profile)

Please do not make multiple applications. We will not review email applications.

Only English-language applications / CVs will be reviewed.