Fundamentals of E-commerce

Course Type: eLearning | Course Category: Digital & Marketing

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Course Introduction

What are the key factors to consider when selling online? This module explores the opportunities and challenges of online selling as well as discussing measurement and e-commerce platforms.

What's it about?

  1. E-commerce in Perspective
  2. Goals & Funnels
  3. E-commerce Platforms & Optimization
  4. Attributing Value

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