Fundamentals of E-commerce

Course Type: eLearning | Course Category: Digital & Marketing


£495 for individuals - £3,000 for groups - Charities up to 30% discount.

Course Introduction

What are the key factors to consider when selling online? This module explores the opportunities and challenges of online selling as well as discussing measurement and e-commerce platforms.

What's it about?

  1. E-commerce in Perspective
  2. Goals & Funnels
  3. E-commerce Platforms & Optimization
  4. Attributing Value