Using Data to Improve Campaigns

Course Type: eLearning | Course Category: Digital & Marketing

Pricing in-company

Corporate Groups £3,000 per day (6 -12 delegates) – Charities up to 25% discount.

Course Introduction

In this module, we explore how web analytics and other forms of data can be used to improve our digital marketing activity.

What's it about?

  1. Single Customer Review
  2. Beyond Last Click
  3. Path to Conversion & Data Benefits
  4. Testing and Optimisation