Using Data to Improve Campaigns

Course Type: eLearning | Course Category: Digital & Marketing


£495 for individuals - £3,000 for groups - Charities up to 30% discount.

Course Introduction

In this module, we explore how web analytics and other forms of data can be used to improve our digital marketing activity.

What's it about?

  1. Single Customer Review
  2. Beyond Last Click
  3. Path to Conversion & Data Benefits
  4. Testing and Optimisation