Setting and Measuring Campaign Objectives

Course Type: eLearning | Course Category: Digital & Marketing


£495 for individuals - £3,000 for groups - Charities up to 30% discount.

Course Introduction

Setting the right objectives and considering how they will be measured is key to running any successful digital campaign.

What's it about?

  1. Setting Business Objectives
  2. Goals and Conversion
  3. Gap Analysis
  4. Understanding Contribution