User Journey and Content Strategy

Course Type: eLearning | Course Category: Digital & Marketing

Pricing in-company

Corporate Groups £3,000 per day (6 -12 delegates) – Charities up to 25% discount.

Course Introduction

Do you fully understand how/why your target audience make buying decisions? This module provides a framework for aligning user journeys with content strategy maximizing the impact of your efforts.

What's it about?

  1. Sales Funnel Stages
  2. See, Think, Do, Care
  3. User-Centered Design
  4. Content Strategy Framework