Programmatic Advertising - Using Data

Course Type: eLearning | Course Category: Digital & Marketing

Pricing in-company

Corporate Groups £3,000 per day (6 -12 delegates) – Charities up to 25% discount.

Course Introduction

Do you know your SSP from your DMP? 1st Party from 3rd Party data? This module explores Programmatic Advertising and how you can effectively use data to create highly targeted campaigns.

What's it about?

  1. Programmatic in Perspective
  2. Types of Programmatic & Data
  3. Data Management Platforms (DMP's)
  4. Targeting Techniques