Email Metrics and Analytics

Course Type: eLearning | Course Category: Digital & Marketing

Pricing in-company

Corporate Groups £3,000 per day (6 -12 delegates) – Charities up to 25% discount.

Course Introduction

Are you getting the most from your email marketing and do you really understand what your email metrics are telling you? This module explores the opportunities and limitations of email measurement.

What's it about?

  1. Benchmarking
  2. Limitations of Open Rate
  3. Open Rate Testing & Click Through Testing
  4. tracking Code & Multi-Channel Funnels