Keyword Planning for Adwords Campaigns

Course Type: eLearning | Course Category: Digital & Marketing


£495 for individuals - £3,000 for groups - Charities up to 30% discount.

Course Introduction

Effective keyword research can be the difference between success and failure for paid search campaigns. This module outlines some tested techniques for building effective keyword plans.

What's it about?

  1. Understand Adwords Keyword Competitive Landscapes
  2. Correct Amount of Targeted Keywords
  3. Customer Persona Focus
  4. Using Tools & Techniques