Digital Marketing ROI

Course Type: eLearning | Course Category: Digital & Marketing


£495 for individuals - £3,000 for groups - Charities up to 30% discount.

Course Introduction

How can you really work out the impact of your digital campaigns? This module shows how we can align our objectives and web analytics to calculate ROI.

What's it about?

  1. ROI for Iteration
  2. Starting with Objectives and Analytics Goals
  3. Bridging the Gap and Brand Challenges
  4. Understanding Contribution