Content Marketing Measurement

Course Type: eLearning | Course Category: Digital & Marketing


£495 for individuals - £3,000 for groups - Charities up to 30% discount.

Course Introduction

What measures are important when it comes to content marketing? This module will help you understand the different types of measures to consider and introduces more advanced analytics techniques.

What's it about?

  1. Volume vs. Engagement
  2. Visit Duration
  3. Setting Goals and Tracking code for content
  4. Custom Segments and Multi-Channel Funnels