Social Media Measurement

Course Type: eLearning | Course Category: Digital & Marketing

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Course Introduction

Effective measurement of social media needs us to go beyond volume-based metrics. Explore how to look at the ROI of your social campaigns.

What's it about?

  1. Volume Based Measures
  2. Understanding Influence & Measuring Engagement
  3. Share of Voice & Monitoring
  4. Social and Analytics

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