Evaluating Offline Communications Channels

Course Type: eLearning | Course Category: Digital & Marketing

Pricing in-company

Corporate Groups £3,000 per day (6 -12 delegates) – Charities up to 30% discount.<

Course Introduction

How can we understand what impact activities like print advertising, PR and events have on our bottom line? This course explores what we should measure and the connection between online metrics and offline activity.

What's it about?

  1. Defining Objectives and Selecting Metrics
  2. Digital Correlation and Measuring Sentiment
  3. Using Sampling and Proxies for Success
  4. Process and Channel Iteration