Email Metrics and Analytics

Course Type: eLearning | Course Category: Digital & Marketing


£495 for individuals - £3,000 for groups - Charities up to 30% discount.

Course Introduction

Are you getting the most from your email marketing and do you really understand what your email metrics are telling you? This module explores the opportunities and limitations of email measurement.

What's it about?

  1. Benchmarking
  2. Limitations of Open Rate
  3. Open Rate Testing & Click Through Testing
  4. tracking Code & Multi-Channel Funnels