Advanced Paid Search

Course Type: eLearning | Course Category: Digital & Marketing


£495 for individuals - £3,000 for groups - Charities up to 30% discount.

Course Introduction

Google Adwords offers a huge array of advanced targeting, testing and placement options for their advertising platform. This module explores more advanced functionality on Google's paid platform.

What's it about?

  1. Ad Rank & Conversion Optimization
  2. Bid Strategies & Experiments
  3. Ad Extensions
  4. Useful Resources