Media comms trainingFAQ

• Why Thomson Reuters Foundation?

  We understand the media is a two way process; it is no use interviewing someone if they cannot answer the questions put to them to the best of their ability. So:

   -         most of our trainers are highly experienced journalists who know the ins and outs of what the media wants.  Most of them are former or current Reuters correspondents, though we work with many who have come from other organisations to keep our ideas fresh

  -         we have a global reach that is unmatched.  Reuters have bureaux in 130 countries, and a vast network of stringers and contributors in those where we don’t have a physical office.  We understand the differences in specific domestic media operations, regional trends and from a global perspective

  -         our foundation is a charity.  All of our funding goes towards improving the standards of journalism in the developing world

  
  
  

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• When can we do it? Can I join a course?

  Workshops tend to be bespoke – that is to say, we arrange them for specific organisations at their preferred locations on their preferred dates.  In this respect, they can be held anywhere at any time.

  However, we do intend to run some open sessions in the near future that will be run on a first come first serve basis.  It is likely that the first ones would be held in London, with a view to taking these to other continents at a later date.

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• What is media training?

  In simple terms, it means helping people to understand and better deal with the world’s media.  Reasons for dealing with media vary hugely; you might be an NGO with an important message to give; you might be a business who wants to respond to difficult questions put to you by journalists; or you might be an elected representative who is required to maintain dialogue with your electorate – a ubiquitous media should not be overlooked.

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• What does it cover?

  Media training can cover all aspects of the media; being interviewed for TV, radio or text services, ambush interviews, public addresses, press conferences.  We cover how to make presentations, create press releases and to write clearly and effectively – for statements, websites or social media.  We would help craft an organisation’s key message and help them learn how to maintain a relationship with the media in everyone’s interest.

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• How much does it cost?

  Costs vary on a number of factors.  The largest factors are number of people attending the sessions, and how long the workshops will last (depending on what is to be covered).

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• How long does it last?

  As workshops are usually arranged for specific organisations, they last as long as necessary.  One, two or three-day workshops are run most frequently.

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