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Public Health reporting - Developing good sources...
In medical and public health reporting, a list of reliable experts is indispensable. Reporters covering complex and often technical issues frequently need to consult a number of informed sources - some for usable quotes, others for background, tips and explanations. Building up this list takes time. A good way to start is by "borrowing" sources from colleagues - note who other reporters are quoting in the newspapers, magazines, Internet, radio, television and newsletters, and put them on your own list of possible contacts. Build a chain of sources by asking contacts to recommend other specialists you might need.
Academic centres can usually point you towards respected researchers. Government officials, legislators, non-government organisations (NGOs) and independent specialised organisations can also direct journalists to good sources.
Good sources are invaluable; nurture them. Don't waste their time by approaching them unprepared. At the same time, don't call them only when you want something - get into the habit of giving and exchanging information as well; reporters are often first to hear about possible breakthroughs or other items of interest, so consider sharing this information with your best sources. In the long term it could pay off in the form of story tips.
On the other hand, if a source proves to be unreliable, drop them - it's your reputation at stake, too.
Another key to maintaining good sources is to treat them fairly. This is not only ethical but in your own interest as well. Don't misquote them or distort what they say. Always be courteous, even if your questions are hard. Agree in advance the ground rules for an interview: on-the-record or attributable only to unnamed sources, for instance. Agree whether the interviewee is to be shown your story before it goes out (generally this is not desirable, but on complex stories it may be a good idea for the sake of accuracy).
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