Digital Branding

Course Type: eLearning | Course Category: Digital & Marketing

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Course Introduction

Most digital marketers know how to measure online campaigns effectiveness, but the brand impact is often not considered. This module explores digital branding, how to measure and assess it.

What's it about?

  1. Direct Response vs. Branding
  2. Value Proposition & Gap Analysis
  3. Understanding Brand Impact
  4. Useful Tools

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