Course Type: eLearning | Course Category: Digital & Marketing


£495 for individuals - £3,000 for groups - Charities up to 30% discount.

Course Introduction

Analytics provides the essential tools for assessing and improving digital campaigns. This module talks through the fundamentals of web analytics.

What's it about?

  1. Conversion Marketing
  2. Social Analytics
  3. Attribution and ROI
  4. Page Testing