Digital Branding

Course Type: eLearning | Course Category: Digital & Marketing


£495 for individuals - £3,000 for groups - Charities up to 30% discount.

Course Introduction

Most digital marketers know how to measure online campaigns effectiveness, but the brand impact is often not considered. This module explores digital branding, how to measure and assess it.

What's it about?

  1. Direct Response vs. Branding
  2. Value Proposition & Gap Analysis
  3. Understanding Brand Impact
  4. Useful Tools