Media Training Course - Thomson Reuters Foundation

What’s it about?

In a world of 24-hour global news coverage, organisations face constant intense pressure to capture the attention of the world’s media. Sharp, accessible and credible messages are vital to engage journalists and persuade millions of readers, listeners and viewers about the importance of your organisation’s work. Sophisticated ideas, plans and issues must be explained in a clear manner. Messages must stand out. Quotes must sparkle. Statistics must tell a “big picture” story. This workshop shows you how to develop and deliver truly engaging and memorable messages for the media. It helps you to adopt the skills journalists have honed over decades to create and deliver outstanding and persuasive messages.

Who should attend?

This workshop will benefit anyone seeking to explain the importance and impact of their activities by offering engaging, media-friendly stories for local, domestic and international news organisations. The focus is on developing and delivering messages to print, TV and radio journalists in a clear and confident way.

Learning outcomes

Develop incisive, clear and accessible messages to sell a story
Use keywords to add impact to the story, and quotes to inject personality
Structure clear arguments using memorable facts and context to bring your story to life
Explain complex issues in a simple way to broadcast, print and online journalists
Prepare quickly and effectively for interviews and press conferences with real-life scenarios, while being filmed live on camera
Anticipate skepticism and learn how to tackle difficult questions beyond “no comment”
Handle on-camera nerves, tone and posture

Benefits

Participants will benefit from being able to get to the point quickly and engage the media by making their messages – whether written or spoken — relevant and accessible. Organisations will benefit from having staff who can deliver group messages clearly and confidently to a media audience.