What’s it about?
A key part of a successful media management strategy is being prepared for reputation crisis, knowing how to manage risks smartly and resolve problems before they are too big. This course helps participants to prepare for possible crises, assess size and impact, and implement procedures to deal with issues and limit any negative impact.
Who should attend?
This workshop targets media professionals in companies, as well as private and public organisations. Potential delegates could include digital content officers, communication managers, marketing specialists, social media specialists and communication strategists.
Learning outcomes
- Building a social media strategy and protocol
- Know what is and what is not a crisis
- Learn from relevant crises
- Who to inform and how to respond to enquiries
Benefits
Participants will better understand what constitutes a crisis and have the tools and skills to navigate their way effectively through it.
Training structure highlights
- Current situation assessment
- Scenarios and limitations
- Real case crisis examples
- Why do we need a strategy
- Step-by-step strategy building
- Discussions and practitioners third-party opinion
Book a training course
Enquire nowTraining details
In-company training
This training will take place on site at your company or organisation
Duration
5 Day Course
Countries
UKUSALanguages
EnglishDownload training guide
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