Market Research and Insight Officer

Role and Responsibilities

Deliver market research, analysis and insight for all Medair’s private supporters, for the total duration of their journey. Contribute to the planning, design, management and implementation of multifaceted projects which will involve both primary (qualitative and quantitative) and secondary research. Data analysis will form an important element of the role. The role involves a wide range of projects including new product and market development, pre and post engagement benchmarks, audience and competitor analysis, decision making and choice, satisfaction and evaluation of campaigns, activities and events.

Project Overview

All Medair staff are committed to serve the world’s most vulnerable with practical and compassionate care. Medair Headquarters (HQ) provides operational guidance to country programmes, supports our relief workers, recruits international and HQ staff and raises and manages the funds needed to run our life-saving and sustaining programmes.

Medair

Medair is a humanitarian organisation inspired and motivated by Christian faith to relieve human suffering in some of the world’s most remote and devastated places. We bring relief and recovery to people in crisis, regardless of race, creed or nationality. As signatories of the Red Cross Code of Conduct, we believe that aid should be given to everyone who is in need, regardless of political, social or religious viewpoint. We save lives in emergencies and then stay to help people recover from crisis with dignity—working side by side with communities to leave a lasting impact. We provide a range of emergency relief and recovery services: health care and nutrition; safe water, sanitation, and hygiene; shelter and infrastructure. Internationally recruited field and headquarters staff lead the organisation, supported by nationally recruited staff to implement programmes locally.

Workplace         

Medair Headquarters, Ecublens, near Lausanne, Switzerland

Starting Date

As soon as possible

Initial Contract Details

Full time, open ended contract

Key Activity Areas

Marketing and Relationships Research

• Review, propose and implement a market and audience research and insight strategy and plans with the aim to deliver the insight and intelligence required to drive future growth.
• Research, review, and propose/confirm a market and audience segmentation. Carry out inductions and refresher sessions where necessary to ensure that the segmentation ‘lives and breathes’ within the organisation and is used to inform all appropriate activities.
• Monitor and report on relevant academic research to ensure Medair’s remains abreast of developments in major giving programmes and any sector trends that affect fundraising (e.g. legacy, philanthropy, regular giving programmes, digital engagement).
• Monitor trends/wider changes in supporter’s attitudes and behaviours and create a system to regularly collate, update, synthesise and disseminate these to relevant internal stakeholders.
• Co-ordinate the day to day running of in-house market research activities, including focus groups, online and offline surveys and panels, from briefing to analysis and presentation, working with the M&R team to ensure they provide both relevant and actionable insight into the behavioural and motivational drivers of our audiences and that this insight is used effectively within the organisation.
• Collate and synthesise primary research findings and to disseminate the summary material to relevant parties, through internal publication or group presentation/ workshops.
• Set up and manage straightforward ad hoc projects from briefing to analysis and presentation to implementation and ensure insights and results are used effectively.
• Coordinate the day to day processes involved in the outsourcing of agency-led market research, running the process to identify the most appropriate partners to deliver bespoke research and liaising with agencies to whose services the charity subscribes and with agencies working on live ad-hoc projects.
• Collaborate in co-ordinating and improving the day to day running of a Medair’s supporter panel that allows us to consult supporters about various topics of interest.
• Set up and implement an appropriate quality control procedure to ensure accurate and appropriate processes and documentation are in place for the function.

Brand Monitoring

• Work with key internal stakeholders to develop a robust competitor intelligence programme and to coordinate the capture, recording, analysis, synthesis and dissemination of regular competitor information to ensure Medair’s Brand Manager and Leadership have a sound base on which to make decisions on investing in maintaining market position and enhancing brand value.
• Work with the Medair’s Brand Manager and key internal stakeholders (inc management) to develop a robust and actionable brand tracking programme. To coordinate the day to day running of the final tracking solution as well as analysis and dissemination of findings to the relevant internal stakeholders.

Establishing an Insight-led Business Culture

• Work closely with each members of the M&R team to ensure actions are driven by insight and data, and learnings applied and communicated to continue improvement.
• Coach and develop marketing and relationships team members’ skills in understanding the role market insight plays in their work in order to inform decision making.
• Attend sector meetings/ workshops/ conferences sessions as appropriate and report back findings to the team/ appropriate wider stakeholder group.

Qualifications

• Graduate degree in Marketing  or equivalent job experience

Languages

• Strong working knowledge of French (spoken and written)
• Strong working knowledge of English (spoken and written)
• Working knowledge of German or Dutch (spoken and written) an asset

Experience / Competencies

• 2 years of working within a market research or analysis function or team and have experience of data analysis and quantitative research techniques
• Highly numerate with ability to analyse and synthesise data and complex information
• Excellent attention to detail and a methodical approach
• Ability to demonstrate a good understanding of business requirements and translate into market research/ consumer insight
• Strong written and verbal communication skills
• Self-starter who takes initiative
• Provide guidance, support and share information internally and provide training when needed

Profiles sought for International Headquarters staff

Relief experience

• Experienced Relief Workers and those without field experience

Professional

• Experienced professionals in a relevant Medair sector of expertise
• Overseas intercultural work experience

Values

• Fully committed to the Medair values; to reflect the vision and values of Medair with team members, international team members, and external contacts

Language

• Strong working knowledge of English, spoken and written
• Working knowledge of French (spoken and written) for French-speaking roles
• Working knowledge of German (spoken and written) for German-speaking role

Personal qualities

• Able to work in a multicultural team
• Strong character traits, including emotional stability, adaptability, ability to handle stress, cultural and gender sensitivity, and honesty

Availability

• Swiss or eligible EU citizens, or those with a valid work permit for Switzerland
• For more senior / technical roles, some other nationalities may be eligible to apply

What benefits does Medair provide for International Headquarters Staff?

• Salary commensurate with the pay-grade of the position
• Annual leave; Accident insurance and pension
• Death and disability insurance; Health insurance for loss of earnings
• A motivating work environment
• The opportunity to work in a Christian organisation where your contributions make a difference for the world’s most vulnerable

HQ Working Conditions

• Swiss or eligible EU citizens, or those with a valid work permit for Switzerland, can apply.
• This is a HQ based position in Lausanne Switzerland.

Application Process

Follow this link: www.medair.org/work-with-us, check if you fit our standard working criteria, then: apply for this vacancy (or another position that matches your profile).

Please do not make multiple applications. We will not review email applications. Only English-language applications / CVs will be reviewed. Medair does not set closing / deadline dates for applications; recruitment is on-going until the position is filled.