Elections Coverage Training Course - Thomson Reuters Foundation

What’s it about?

The significance of the media in democratic elections is indisputable and journalists have a responsibility to their audiences to provide fair and balanced coverage. However, it is not easy to report on elections and polls; they can move fast and almost always deliver unexpected developments in some shape or form.

Who should attend?

This course targets journalists who have had limited experience covering elections in a free and balanced manner. The course also focuses on improving writing and reporting skills so it may challenge more experienced journalists who could benefit from a fresh look at their journalistic skills.

Learning outcomes

Understanding the media’s role in a democratic election
Elements that constitute free and fair in an election
Knowledge of relevant election processes
Awareness of legal and ethical pitfalls of election reporting, as well as malicious uses of AI
Best practice for election coverage and fairness to candidates
Outline an election coverage plan for election day
Deliver a proposal for incorporating social media into election coverage
Improved writing and reporting skills

Benefits

Journalists and news organisations will be better equipped to plan effective and efficient reporting strategies for elections. This will improve the overall quality, fairness and balance of coverage, ensuring the media plays a responsible role in the democratic process.

Training structure highlights

The role of the media in a democratic election
The election process
Balanced coverage for candidates
Issues that are key for Voters
Preparing for an election
Social media and elections
Pre-election stories
Election day and polling closes
The morning after
Safety while covering elections
Interviewing techniques
Sourcing for credibility and accuracy in reporting, especially given genAI fake propaganda
Ethical and legal dangers