Skip to content
  • Our Conference
  • Our Journalism
  • Careers
  • Contact us
  • Subscribe
  • Search
Thomson Reuters Foundation
Thomson Reuters Foundation Site Search Thomson Reuters Foundation Mobile Menu Thomson Reuters Foundation Close Menu
  • Home
  • About Us

    About

    We are the corporate foundation of Thomson Reuters. We work to strengthen free, fair and informed societies through media, legal and data-driven services.

    • Our People
    • Partner With Us
    • Careers
    • Annual Reports & Accounts
  • Our Work

    Our Work

    We leverage our media, legal and data-driven expertise to support independent journalism, strengthen access to the law and promote responsible business.

    • Resilience of Independent MediaBolstering independent media that inform the public and uphold democracy.
    • Access to Law Enabling a fair legal system that is accessible to all.
    • Responsible BusinessSupporting businesses to thrive whilst doing no harm.
  • Our Approach
  • Our Services

    Our Services

    Through free legal assistance, data platforms, news, media development and events, our unique services foster free, fair and informed societies.

    • Media Development ServicesProviding capacity-building support to journalists and newsrooms.
    • TrustLawThe world’s largest pro bono legal network.
    • Legal Service for Independent MediaProviding free legal services to support independent media.
    • Workforce Disclosure InitiativeProviding data on how companies manage workers in their operations and supply chains.
    • Context Our media platform, providing news and analysis to purpose driven professionals.
    • TrainingDiscover our range of training programmes and opportunities.
    • Trust ConferenceOur flagship forum dedicated to tackling critical and intersecting global issues from democracy to sustainable development.
  • Training & Resources

    Training & Resources

    Discover our range of training programmes and repository of resources.

    • Live training opportunitiesExplore our training programmes for professionals and civil society.
    • Bespoke training optionsDiscover the bespoke journalism, communications and media training programmes we can offer.
    • Resources & PublicationsOur library of reports and practical guides.
    • Featured
    • Journalism in the AI Era: A TRF Insights survey

      Download the report

  • News & Events

    News & Events

    Discover highlights from across the Foundation’s focus areas, key announcements and our events.

    • Foundation News
    • Events
    • Newsletter sign up
    • Featured
    • 21-22 October

      Trust Conference

      2025

  • Search
  • Home
  • About Us
    Back

    About

    We are the corporate foundation of Thomson Reuters. We work to strengthen free, fair and informed societies through media, legal and data-driven services.

    About UsOur PeoplePartner With UsCareersAnnual Reports & Accounts
  • Our Work
    Back

    Our Work

    We leverage our media, legal and data-driven expertise to support independent journalism, strengthen access to the law and promote responsible business.

    Our WorkResilience of Independent MediaBolstering independent media that inform the public and uphold democracy.Access to Law Enabling a fair legal system that is accessible to all.Responsible BusinessSupporting businesses to thrive whilst doing no harm.
  • Our Approach
  • Our Services
    Back

    Our Services

    Through free legal assistance, data platforms, news, media development and events, our unique services foster free, fair and informed societies.

    Our ServicesMedia Development ServicesProviding capacity-building support to journalists and newsrooms.TrustLawThe world’s largest pro bono legal network.Legal Service for Independent MediaProviding free legal services to support independent media.Workforce Disclosure InitiativeProviding data on how companies manage workers in their operations and supply chains.Context Our media platform, providing news and analysis to purpose driven professionals.TrainingDiscover our range of training programmes and opportunities.Trust ConferenceOur flagship forum dedicated to tackling critical and intersecting global issues from democracy to sustainable development.
  • Training & Resources
    Back

    Training & Resources

    Discover our range of training programmes and repository of resources.

    Training & ResourcesLive training opportunitiesExplore our training programmes for professionals and civil society.Bespoke training optionsDiscover the bespoke journalism, communications and media training programmes we can offer.Resources & PublicationsOur library of reports and practical guides.Featured

    Journalism in the AI Era: A TRF Insights survey

    Download the report

  • News & Events
    Back

    News & Events

    Discover highlights from across the Foundation’s focus areas, key announcements and our events.

    News & EventsFoundation NewsEventsNewsletter sign upFeatured21-22 October

    Trust Conference

    2025

  • Search
  • Our Conference
  • Our Journalism
  • Careers
  • Contact us
  • Subscribe
  • Search
Impact Story Tuesday, May 31 2022 00:00 GMT

Powering affordable clean air in new markets through pro bono legal support

FL
by Fiona Li

This impact story is part of a new series to celebrate the extraordinary pro bono projects undertaken by legal teams to support NGOs and social enterprises with the support of TrustLaw. All projects mentioned in this series are nominated for this year’s TrustLaw Awards. Find out more.

Across the world, nine out of ten people breathe air containing high levels of pollutants. As our world advances, industrialisation and urbanisation have spurred economic growth, but often with damaging effect to the air quality. Even before the emergence of COVID-19, World Health Organization (WHO) data showed that breathing polluted air contributed to seven million premature deaths each year. In light of the ongoing pandemic, clean air becomes paramount to maintaining good health.

While solving air pollution is challenging, there are opportunities to ensure we breathe cleaner air. TrustLaw member Smart Air, a certified B* corporation that reinvests 100 per cent of its profits, has committed to helping people breathe better through their low-cost air purifier. The founders of Smart Air invented their own air purifier in China in 2013 when they could not find affordable ones in the market. Starting with a small market in China, today they have scaled their operations and are supplying air purifiers in more than 10 countries.

It is often expensive and complicated for social enterprises to navigate legal compliances and regulations. Therefore, Smart Air turned to TrustLaw for support when expanding its mission to bring clean air to people in other countries.

In 2021, Smart Air was connected with four law firms – DLA Piper, Baker Botts LLP, Weerawong, Chinnavat & Partners Ltd and SyCip Salazar Hernandez & Gatmaitan –  across six countries to help it register the trademark of its brand and logo. This ensured its intellectual property rights are protected, allowing Smart Air’s invention to be marketed in more countries.

“One of the amazing things with the TrustLaw platform is the legal support offered around the world. An example is trademarking the name ‘Smart Air’ and avoiding any potential conflicts when entering into new markets,” said Paddy Robertson, founder and CEO of Smart Air.

He continued: “Without TrustLaw, we may still be a social enterprise solving China’s air pollution only. Now, we are a social enterprise focusing on solving the world’s air pollution problem of pollen, the additional COVID-19 in recent years, and other pollutants. We are an international platform now, and a big part of which is thanks to TrustLaw.”

For Smart Air, addressing all aspects from manufacturing to supply needs is equally important. As it partners with local distributors to make its air purifiers accessible to new markets, Smart Air also needed to have the right contracts in place to facilitate its expansion. After being connected to lawyers in China and the US through TrustLaw for a distributor contract and a manufacturing agreement, Smart Air has now been using them to engage with partners in more countries.

The pro bono projects with Smart Air have not only powered their mission forward in the past two years but has also inspired the lawyers who supported their expansion efforts.

Speaking about her experience, Patricia B. Paz-Jacoba, a Partner in SyCip Salazar Hernandez & Gatmaitan, said: “When the Smart Air project came up through TrustLaw, I jumped at the chance because I was familiar with the assistance needed … Pro bono work provides me with a sense of self-fulfilment and makes me feel re-committed to the practice of law, which spills over to my billable matters.

“It is a great reminder that we practice law to help people. In particular with the Smart Air project, their vision resonated with me, especially in the time of the pandemic when everyone has become more conscious of the air they breathe.”

Reking Chen, Partner of IP and Technology practice from DLA Piper in the Beijing office shared a similar view. “Air quality is a core element of sustainable element, and a sustainable future is a key focus for DLA. Therefore, we were delighted to build this multi-jurisdictional partnership with Smart Air and support them in tackling this crucial issue that affects all of society,” he said.

 

*Certified B corporations are companies verified by B Lab – a London-based non-profit network working to transform the global economy to benefit all people, communities and the planet – after they meet high standards of social and environmental performance, transparency and accountability.

Share

Sign up to our newsletter
Subscribe

Share

Sign up to our newsletter
Subscribe

Related links

Link Title

More Impact Stories

View All Impact Stories

Kick-starting a new African AI, ethics and digital inclusion organisation

A group of civil…

Read More

Delivering pro bono legal services in Latin America

New technologies are enhancing pro bono work in Latin…

Read More

Delivering pro bono legal services in the United States

In 2020, White & Case created its Access to Justice…

Read More

Delivering pro bono legal services in Ghana

The legal community in Ghana is frequently engaged in dialogue about…

Read More

Delivering pro bono legal services in the Gulf Cooperation Council region

Working on pro bono…

Read More

Journalists’ confidence in reporting on blockchain increases following training course

…

Read More

From advocacy to change: Colombia outlaws child marriage

TrustLaw, our pro bono legal service, facilitated…

Read More

The value of pro bono for media: Women’s Voices Now

Women’s Voices Now (WVN) is a US-based non-profit…

Read More

The value of pro bono for media: InSight Crime

InSight Crime is an award-winning non-profit newsroom that seeks to…

Read More

Conservation, Health, and Community: The Legal Lifeline Boosting Uganda’s Wetlands and Wellbeing

This impact story is part of a series to celebrate the extraordinary pro bono projects…

Read More
View All Impact Stories

Discover more

About us

Learn about our mission and what makes us different.

 

Our work

Find out how we’re working to support independent journalism, strengthen access to the law and promote responsible business.

 

Partner with us

Discover our latest partnership opportunities and how to get involved in our work.

 
Sign up to our newsletter
Subscribe
  • About Us
  • Careers
  • Contact
  • Press Releases
  • Partner With Us
  • Cookie Settings
  • Search
  • Trust Principles
  • Terms & Conditions
  • Privacy Policy
  • Safeguarding Policy
  • Search

Copyright © 2025 Thomson Reuters Foundation.
Thomson Reuters Foundation is a charity registered in England and Wales (registration number: 1082139)

TRF's LinkedIn page Context News YouTube channel TRF's Facebook page TRF's X (formally Twitter) account